# Blog - Jeremy DeBarros > Practical articles on website structure, SEO, conversion optimization, and choosing the right platform for your business. Written by Jeremy DeBarros, senior solo web designer and developer. The Jeremy DeBarros Blog covers web design, SEO structure, platform decisions (Shopify vs custom), and conversion strategy. Direct, technical writing for operators building real businesses on the web. No fluff, no filler. ## Articles - [How to Structure a Website for SEO in 2025](https://jeremydebarros.com/blog/website-seo-structure): Page hierarchy, heading structure, internal linking, and content depth. The four pillars of a website that actually ranks. - [Shopify vs Custom Websites: Which One Fits Your Business](https://jeremydebarros.com/blog/shopify-vs-custom): Shopify handles product sales. Custom sites handle lead generation. How to decide which platform matches your goals. - [Internal Linking Strategies That Actually Move Rankings](https://jeremydebarros.com/blog/internal-linking-strategies): A practical framework for connecting pages so search engines understand your content and rankings improve. ## Related - [Knowledge Hub](https://jeremydebarros.com/knowledge) - Long-form reference library - [Guides](https://jeremydebarros.com/guides) - In-depth strategic frameworks - [Services](https://jeremydebarros.com/) - Shopify and custom website development ## Author Jeremy DeBarros - Web Designer & Developer based in Orlando, FL. https://jeremydebarros.com/about